Audi A3 Sportback. Welcome to tomorrow.
Audi A3 Sportback. Welcome tomorrow - Backastage
Copywriter : Luca Bartoli and Mimmo De Musso
Art director: Daniel Cambò and Marco Giovannoli
Creative directors: Michelangelo and Luca Cianciosi Cortesini
Agency: Verba DDB
Product: Audi A3 Sportback
Studio: Autofuss (Already Bot & Dolly, San Francisco) and Indian Production
TV producer: Alessandro Pancotti
Director: Chris Brown
Creative technologist (Autofuss): Tarik Abdel-Gawad
Design director (Autofuss): Bradley G Munkowitz
Producer (Autofuss): Yovel Schwartz
Audi A3 Sportback and Verba welcome with open arms the future.
Audi raises with the agency Verba DDB Group STV the A3 Sportback and does it in his own way, with a salutary shock to technology, innovation and optimism.
The house with the four rings, in fact, takes this opportunity to promote a message of confidence in the future, shared with all those who every day strive to always be ahead of the others,
Welcome to tomorrow, which tells of an attitude of openness, continuous momentum towards the future.
And if it is done for the Sportback first ambassador for this concept that will sign all the communication A3, it is because of its elegant and minimalist design contains a concentrate of technology that makes it the spearhead of its kind and is in general a ' car with a wheel that is today and the other in the future. To tell a language as this avant-garde attitude, the agency Verba involved in the production of the new commercial "Through the lenses" Californians Autofuss magicians of motion control and projection mapping that last year have amazed the world with the short "The Box", signed as a Bot & Dolly.
The film is a true technological performance unique and very high rate of spectacle that tells, through the use of video projections and moving robot, without the use of post-production, the more advanced features of the A3 Sportback.
The way to arrive at a final showing bright start for excellence, the dawn, the ideal introduction to all that is good can happen to those who look forward with confidence and with the right means and the concept, in fact, Audi A3 Sportback. Welcome to tomorrow. The commercial will air from Friday, September 12 in sizes 45 and 30. "
To enrich it and make it a corollary, the website dedicated to the car which, among other things, contains a making of equally exciting spot, having regard to the means employed, a press campaign, recalling the atmosphere of the commercial, focuses on the features the A3 Sportback, which will be on air on major daily newspapers and periodicals from Monday 15 and a radio campaign in 20:30 format. "
Idea, design and development agency in Verba under which the executive creative director Michelangelo and Luca Cianciosi Cortesini worked the art director Daniel Cambò, Marco Giovannoli and Christian Soriano, copywriters and Mimmo De Luca Bartoli Musso and tv producer Alessandro Pancotti. The production houses are Autofuss Indiana and production. For Autofuss the director is Chris Brown, Tarik Abdel_Gawad is creative technologist, Bradley G Munkowitz design director and the producer Yovel Schwartz.
For Indiana Production Mark Cohen worked with the executive producer Marta Stella, Dov Mamann. The original music was composed by Sizzer, Amsterdam.
Photo printing and post-production are Max Sarotto studio and production house radio, etcetera.