Welcome to Tomorrow

Audi A3 Sportback. Welcome to tomorrow.

Audi A3 Sportback. Welcome tomorrow - Backastage

Copywriter : Luca Bartoli and Mimmo De Musso
Art director: Daniel Cambò and Marco Giovannoli
Creative directors: Michelangelo and Luca Cianciosi Cortesini
Agency: Verba DDB
Client: Audi
Product: Audi A3 Sportback
Studio: Autofuss (Already Bot & Dolly, San Francisco) and Indian Production
TV producer: Alessandro Pancotti
Director: Chris Brown
Creative technologist (Autofuss): Tarik Abdel-Gawad
Design director (Autofuss): Bradley G Munkowitz
Producer (Autofuss): Yovel Schwartz
TV Spot

Screen 09-2456924 at 11:32:11

Audi A3 Sportback and Verba welcome with open arms the future.

Audi raises with the agency Verba DDB Group STV the A3 Sportback and does it in his own way, with a salutary shock to technology, innovation and optimism.

The house with the four rings, in fact, takes this opportunity to promote a message of confidence in the future, shared with all those who every day strive to always be ahead of the others,

Welcome to tomorrow, which tells of an attitude of openness, continuous momentum towards the future.

And if it is done for the Sportback first ambassador for this concept that will sign all the communication A3, it is because of its elegant and minimalist design contains a concentrate of technology that makes it the spearhead of its kind and is in general a ' car with a wheel that is today and the other in the future. To tell a language as this avant-garde attitude, the agency Verba involved in the production of the new commercial "Through the lenses" Californians Autofuss magicians of motion control and projection mapping that last year have amazed the world with the short "The Box", signed as a Bot & Dolly.

The film is a true technological performance unique and very high rate of spectacle that tells, through the use of video projections and moving robot, without the use of post-production, the more advanced features of the A3 Sportback.

The way to arrive at a final showing bright start for excellence, the dawn, the ideal introduction to all that is good can happen to those who look forward with confidence and with the right means and the concept, in fact, Audi A3 Sportback. Welcome to tomorrow. The commercial will air from Friday, September 12 in sizes 45 and 30. "

To enrich it and make it a corollary, the website dedicated to the car which, among other things, contains a making of equally exciting spot, having regard to the means employed, a press campaign, recalling the atmosphere of the commercial, focuses on the features the A3 Sportback, which will be on air on major daily newspapers and periodicals from Monday 15 and a radio campaign in 20:30 format. "

Idea, design and development agency in Verba under which the executive creative director Michelangelo and Luca Cianciosi Cortesini worked the art director Daniel Cambò, Marco Giovannoli and Christian Soriano, copywriters and Mimmo De Luca Bartoli Musso and tv producer Alessandro Pancotti. The production houses are Autofuss Indiana and production. For Autofuss the director is Chris Brown, Tarik Abdel_Gawad is creative technologist, Bradley G Munkowitz design director and the producer Yovel Schwartz.

For Indiana Production Mark Cohen worked with the executive producer Marta Stella, Dov Mamann. The original music was composed by Sizzer, Amsterdam.

Photo printing and post-production are Max Sarotto studio and production house radio, etcetera.

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Audi Italy

More than a million fans on Facebook. Never post a kitten.

More Than One Million Facebook Fans.Without Ever Posting a Single Kitten.

audi million fans

Copywriter : Luca Bartoli and Elsa Tomassetti
Art director: Dominic Prestopino
Agency: Verba DDB
Client: Audi

Spot for the web

Audi Italy reaches 1,000,000 fans. A fun movie signed Verba celebrating the milestone.

A passion for technology, a taste for the performance, continuous innovation and sportiness to the nth degree. These are the basic ingredients of the Audi brand's popularity among Italians. A feeling visible, as well as by sales figures, even on social networking sites with the Facebook page Audi Italian first Italian fanpage linked to a brand of automobile to exceed 1,000,000 users. A goal achieved without ever post anything other than content related to the brand and its values.

It is from this precise editorial choice comes the creativity of the group STVDDB Verba signed by the agency, which is celebrating the success of social and thanked the fans. In the video, spread through Facebook and YouTube channel Audi Italy, we see at center stage a 'Audi R8 V10. The coupe Audi symbol of sportsmanship is immortalized by shots that reveal all the details that make it a dream car. But then suddenly the room on the hood reveals a sweet and cuddly kitten, absolutely one of those most viral network. At this point the super "More than a million fans. Never post a kitten, "notes the irony of the scene.

Creativity, which reveals a new side of the Audi communication, shall be signed by the art director Domenico Prestopino, copywriter by Elsa Tomassetti and Luca Bartoli who have worked with the executive creative director of Luca Cortesini and Michelangelo Cianciosi, account director Luca Lombardo and project manager Cecilia Albini. Directed by Alberto Colombo, director of photography Felice Guzzi, Tommaso Pellicci producer for Karen Film.

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Invicta

Invicta 2014.

Ollie Face for Fun.

Twist for fun.


Copywriter : Luca Bartoli
Art director: Daniel Cambò, Christian Soriano
Director: Matthew Bonifacio
Music: "Pump my bag" - Breda Stemaster
Agency: stvDDB
Customer: Invicta
Product: Ollie Face backpacks, backpacks reversible Twist

TV Spot

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SKY Member Get Member

Mask

"Always ready to make happy a friend? SKY rewards you.


Copywriter : Luca Bartoli
Art director: Andrea Baccin
Agency : Forchets , Milan
Client: SKY
Product: Promo Membre-get-member
TV Spot

sky

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Freddy

Freddy contest.

Heads full of stuff.

Bring your world slounge in a T-shirt.
Roll up your hands and take part in the competition.
www.Freddy.com/contest


Copywriter : Luca Bartoli
Art director: Nicola Cellemme
Advertising Agency: DLV BBDO , Milan
Customer: Freddy
Product: Heads Full of Stuff - The slounge way contest
Spot web

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Welcome to The Double

The Double.

Welcome to The Double. The backpack Seven reversible.


Copywriter : Luca Bartoli
Art Director: Gabriele Goffredo
Director: Giuliano Garonzi
Music: "A ghost that never leaves" - JEUDAH
Agency: stvDDB
Client: Seven
Product: The Double reversible backpacks

TV Spot

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Rolling Stone Magazine

Rolling Stone Magazine

Sex, drugs and Rolling Stone.

On the cover: Beppe Grillo, Marilyn Manson, Kanye West, Michael Moore, Eminem, Bob Marley, Jim Morrison, Rolling Stones, Kiss, Vasco Rossi, Fabio Volo, Homer Simpson, Valentino Rossi


Copywriter : Luca Bartoli
Art Director: Velia Mastropietro
Agency : D'Adda, Lorenzini, Vigorelli, BBDO , Milan
Customer: Rolling stone magazine
TV Spot

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Aspirin

Aspirin

ONE WORLD, ONE SOLUTION.

radio player

MANY SYMPTOMS, THE SAME SOLUTION.


Copywriter : Luca Bartoli
Art Director: Luca Menozzi
Agency : DLV BBDO
Client: Bayer
Product: Aspirin
Spot TV and Radio

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Legambiente

Legambiente . Clean up the world.

Do not wait for others do



Backstage

Italian TV Spot

Copywriter : Luca Bartoli
Art director: Andrea Vitali
Agency : Forchets , Milan
Customer: Legambiente
Product: Clean up the world / Clean up the world
TV commercials and Viral

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Fnac fosters the exchange of copy

Bookcrossing FNAC.


Copywriter : Luca Bartoli
Art director: Andrea Baccin
Agency : Forchets , Milan
Customer: FNAC
Product: Bookcrossing
Spot on ATM circuit and in store.


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Slounge

Slounge

Poster

Our slounge way .

We move, but we do it without haste.
Our body is our tool, we use it. But do not abuse it.
It is the curiosity to guide us constantly towards the new.
We are open to the world at 100% in to overcome boundaries that have not yet been traced.
We move slounge.

We think, consepevoli of our uniqueness. Our thoughts and emotions are just our own.
No one can tell us what we can or can not do, say or think.
We are not sheep herders. We decide our lives. Choose.
And in choosing, we are relaxed. So there are no bad decisions.
The only mistake is to take leave to others.
We think slounge.

We are positive, optimistic, curious. We are the extension of all our thoughts.
We have perfect plans to achieve what we call dreams and powerful means of name enthusiasm and creativity.
Interpret reality in our own way, we shape the look and do our worldview.
All the confidence, wisdom and courage we need are already inside of us, now.
We sloungers. Join us.


Copywriter : Luca Bartoli
Art Director: Nicola Cellemme
Agency : DLVBBDO , Milan
Customer: Freddy
Product: The Way Slounge

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Gatorade Bolt

Gatorade Bolt.



Italian COPYWRITER : LUCA BARTOLI
ART DIRECTOR: LUCA MENOZZI, Dominic Montemurro
ADVERTISING AGENCY: DLV BBDO , MILANO
CLIENT: GATORADE
Product: Gatorade Bolt

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Seven

School Backpacks Seven.

Play your Seven.


Copywriter : Luca Bartoli
Art Director: Gabriele Goffredo
Publicity : stvDDB
Client: Seven
Product: School Backpacks Seven
TV Spot

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Sky Vivo

SKY LIVE



Copywriter : Luca Bartoli
Art director: Andrea Vitali
Agency : Forchets , Milan
Client: SKY
Product: SKY LIVE
TV Spot

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Lasoactive

Lasoactive

There are those who wait and those who are active.


Copywriter : Luca Bartoli
Art Director: Luca Menozzi
Agency : D'Adda, Lorenzini, Vigorelli
Client: Bayer
Product: Lasoactive
TV Spot

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Booktrailer FNAC

Booktrailer Fnac .

"A Scanner Darkly" Philip K. Dick

"The Sheep and the Shepherd" Andrea Camilleri

"The Last Summer of Innocence" Patrick Sheets

"Norwegian Wood" Haruki Murakami



Copywriter : Luca Bartoli
Art director: Andrea Baccin

Agency : Forchets , Milan
Customer: FNAC
Product: Festival of the Book
Spot in store.

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Bag Projection Mapping

The Double Seven

Projection mapping.

Backstage


Copy Writer : Luca Bartoli
Art Director: Gabriele Goffredo
Agency : stvDDB
Client: Seven
Product: the double
TV Spot

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