Archive for the Category: Writing

Freee

Posted on by

Free . Back to Life.

Proposal creative poster

FEEEL TO BE FREEE

It will never be a T-shirt to make you feel FREEE.
And even a sweatshirt.
There will be fun phrases with which to scandalize your neighbor as yourself.
And even logos that praise to praise something.

Do not have the money you spend or those who hold it under the mattress.
Even being "peaceful despite the crisis" can you really be FREEE.
Not declare yourself deliberately old-fashioned, much less chase.
There is nothing you can buy and sell anything you can.

Fregarente of what others think, this time, will not help you be FREEE.
Let alone worry about it.
"Just that we speak" is dead, is dead, "the caution is never enough."
The clichés are buried, but also the alternative destinations if the pass Maluccio.

FREEE is knowing how to fall and get up.
FREEE is the undefeated champion.
FREEE is the challenger who broke your ass back on the same ring to give as he can, knowing that it could take many more.
FREEE is not winning but about getting revenge.

FREEE you get back in the saddle on a horse too wild because you can tame. But is not death-defying, if anything, is betting on life.
FREEE not gamble away a second chance, but playing so there is a third.
Is FREEE dive twice in the waters of that river to discover that not everything changes,
FREEE do is just to hear you again wet.

FREEE. FREEE FROM Musts.

free Were you involved?
There was in it?
Broke bad?
Or you just like?

Copywriter : Luca Bartoli
Client: FREE clothing

You're finished / to this / a blog because you did not know what to do and not reading this article gave you no answer? I thought so ... Anyway, for your desire not to stop wasting the best years of your life and throw them out the window stuck / to the screen / a, if you want, but just if you want, copywriters Milan is on Facebook but also on twitter and LinkedIn ! I know you do not miss this opportunity ...

Feel the irresistible urge to show the world how much you FREEE?
Share well, do not offend me ...

Facebook Twitter Email

Hands off from my cream

Posted on by

Hands off from my cream.

Practical guide for the new man to hand care.

Article by Luca Bartoli for Numéro Beauté - November 2007

From the opposable thumb nail.

According to Darwin's evolutionary success originates in the hands of man, the ability to oppose the thumb to the other fingers. Without this ability would be impossible most of the daily actions. After reaching the upright position, hands over the centuries have given several meanings, and even a certain sacredness. Palmistry by imposition of hands to heal the body or to save the soul. From the Christian stigmata planned amputation for thieves by Koranic law. From the 'invisible hand', which creates the general welfare in economics from the sum of individual interests, the investigation 'Clean Hands', to 'handmade', a clear sign that a resurgence in anti (post) modernity characterized products ( industrial) of superior quality. But what value have the hands to the single (new) man?

Today more than ever, your hands are powerful social detectors, more reliable than common status symbol (the designer accessory can be a 'false', the dream car can be a dream hired). The hands say about us (fingerprints aside) and what we do every day (chopping wood or playing the saxophone in a jazz band). Hands together and enchant, seduce your hands. Inevitable that the 'new man', our neonarciso , if they want to treat.

From carpenter to secret agent.

While waiting for the mass of products designed specifically for him, our hero must leave the trenches of masculinity and go on ahead. After all, historically speaking, until recently was using just your hands (to hunt, to gather, to fight and, ultimately, to build things) and only woke up this morning with the compelling need to take care of. The remedies are there, just steal them grandmothers, sisters and girlfriends many. The Holy Grail is within reach.

The search has begun, but not being able to openly admit such a great interest in the "care and welfare of their hands" (which has even written quotes sound very unmanly) forces him to become a 007 in disguise. In bathroom stalking, stalking in perfumery, eavesdropping from 'beautician, scanning x-ray of beauty cases, endless hours transcribing the soporific conversations between friends.

By forcing the beauty of the treasure.

Somebody up there loves him or at least gives him a hand, and so his dedication is rewarded: tricks, tips, natural remedies and miracle plants. Neonarciso not believe their eyes, if he was touching his hand with his treasure. To begin, a few simple trick: every time you wash your hands, it is important to dry them well, the water could make them rough, and after massaging with moisturizer. In summer, sunscreen on the back to avoid wrinkles and winter, in addition to gloves, moisturisers, nutrients, anti-aging, anti-stain. And when you use detergents (loving it so much himself neonarciso is very likely to live alone) is always good to use a pair of rubber gloves lined inside. Continuing to dig in the chest, there appear the more natural remedies: massage with olive oil and nourishing creams to do at home. Simple recipes, organic, almost edible, like the cream for chapped hands: let melt 4 tablespoons of cocoa butter, add 3 tablespoons of sweet almond oil, and finally 5 tablespoons of cucumber juice. Mix well, cool in the fridge and enjoy!

Health and Beauty at your fingertips.

The nails are not just a beauty mark, a sign of love and care for ourselves, but also an indicator of health. That part of us, that grows every day of 0.1 mm, reveal any disorders or nutritional deficiencies, diseases and disorders but also not be overlooked. A pale or yellow, brittle, purplish or mottled pigmentation similar to a hematoma are red flags that merit the attention of a doctor. To return to beauty, there are remedies for nail 'grandmother' can give relief to their natural splendor. Just a tablespoon of olive oil and an essential oil of lemon for an elixir of beauty to be applied with a cotton ball. Among the plants is the horsetail, with its high silicon content, the best be integrated into the mineralizing. Power that can not be overlooked, in addition to silicon, sulfur, vitamin H, the sulfonated zinc and protein.

How to stop the economy of consumption.

As every child experiences early in life, the human body hides a thousand scents and a thousand flavors. Growing up, however, the extraction of snacks from the nose and other parts of our body is censored. At this point, comparing costs and benefits of the 'nail biting, or biting your nails, it is one of the activities of consumption less attractive: it offers a great advantage in terms of taste, the signs remain and the risk of getting caught is nearly 100% . Some people do it to control the 'anxiety, who compulsively, whoever s ublimare so self-destructive aggression or to attract attention. In any case, including the psychological implications, there is a great figure and does not want neonarciso certainly betray himself (though loving it so much, you know that would be forgiven without having even a night to sleep on the couch). A rescue medication, herbal medicine and in perfumery, products and supplements to heal the corrupted part, and especially oils to make the unpleasant taste of the nail.
The story is always the same, for the beauty there is to give always some sin of gluttony.

Having arrived y / y this point,
or were very interested / in the theme, so I hope I've given you a hand,
or did you like ... in this case I am glad, manifestalo well if you like,
do not delay, show it at all ... come on! up! strength! And by shit, click on "Like" and be done ...

Copywriter : Luca Bartoli
Agency: Freelance
Client: RCS Media Group
Product: Numéro Beauté
Article on "Metrosessualità and hand care"

If then you have come / to date, it means that your desire to cazzeggio knows no bounds ... and who am I to stop your desire to take the best years of your life and throw them out the window stuck / to the screen / in.
Just for you your copywriter is on Facebook and also on twitter ...
I am sure / that you do not miss this opportunity!

This article helped you?
Have you served?
You have been useless?
You did just wasting time?
Any function has been for you, share it ...

Facebook Twitter Email

From NeoNarciso to NeoSansone

Posted on by

From NeoNarciso to NeoSansone

Semi-serious guide to hair loss for the 'new man'.

Article by Luca Bartoli for Numéro Beauté - October 2007

From the origins of the myth to the causes of the problem.

The Bible devotes four chapters to Samson, the legendary hero who fought the Philistines, killed a lion with his bare hands and fell deceived by a woman. The Scriptures tell us that it was Delilah, discovered his secret, to hand him over to the enemy, encouraging them to cut his 'seven locks', origin of its strength.

The story is in no hurry to change. And while Venus continues to claim more victims of Bacchus and tobacco put together a flowing mane is a must for many men, a true myth of masculinity. Masculinity which paradoxically is the worst enemy of your hair, because it is testosterone, the more male hormones, the main cause of 'androgenetic alopecia (common baldness of the scientific name). In particular, if we really want to go to split hairs, is the transformation of the hormone androstenedione to make it more fragile.

Skin and karma.

Origin and causes aside, the 'new man' or neonarciso (as we defined earlier) is aware today than ever before in history, a thick mane is the result of providing care and attention over time. A kind of karma, or aesthetics, to make up for less oriental models, a "reap what you sow" applies to every cell in our body. And when it comes to health care or beauty, advertising teacher knows how to be authoritative . Thus, since the 80s we can not pretend not to know that "prevention is better than cure" as a man constantly reminded us in a white coat. Maybe it was the simplicity of the message or the charm of that uniform, but all seem to have assimilated, as evidenced by the majority of one million two hundred thousand results (only in Italian) which are juxtaposed the word 'fall' and 'hair' on a common search engine. A run on the network in search of revitalizing shampoos, supplements, body wraps, pharmaceutical remedies before proceeding to surgical ones, to the transplants, the grafts and autografts. Before it's too late.

It's never too early.

Prevent, avoid, avoid. The media message resonates between telesales and doctors, pharmacists and hairdressers, dermatologists and herbalists. And since then as a teenager, goodbye to hairspray, gel or similar, so fashionable a few years ago, better go to the wax modeling, considered less invasive. And then, no more than two / three washes a week, not to grind our hair, long live the lotions, so the balm to protect them (perhaps the first cosmetic 'stolen' to the female, the first of lotions, creams, exfoliating and wrinkles). Afterwards, the self-evaluation systems of the state of health of our hair daily count, tests of the sink, pull-and-counting etc.. The festival of prevention is only the beginning. And if things do not go your way, there are always specific products to disguise baldness waiting for a miracle. The stakes are too high, since for some more than an aesthetic defect or sign of time, baldness is (exact words of one of hundreds of sites dealing with the problem) "an impairment with psychological repercussions can reduce also considerably the overall welfare of the person and his quality of life. " After all, if we look good when we feel better, the opposite must be true, right?

Special Deals & Miracles related.

In the advertisement when not using the authority of a gown, a search or a testimonial, you play those saying bigger: magic powders, poultices traumaturgici, thick happiness pills, supplements reintegranti, wigs smart parachute follicular Training courses for bulbs from defense, graft battle. Our neonarciso neosansone now, is confused, in disarray before the gradual thinning of her hair. Do not know which way to head to the "Houston we're losing" is the sum "and if I did the right thing," followed by the question "all this stress will impact negatively on the already humiliated my hair?". A sort of stress to the cube with a side of disinformation. If our hero strikes, some simple research, made easier by the network, can now clear his ideas. You only have to accept that there are no miracles: the hair is gone and never returns. Excluding the surgery for many too radical, among the most interesting solutions meet the, so called, vials fall, which invigorate the hair hindering the weakening effect of androstenedione. Who has tried about a considerable reduction of the fallen in the sink. There are battles you can win and others where it is best to limit the damage.

The important thing is not to surrender.

Shaved and happy.

Sometimes, however, the surrender is inevitable. Might as well do it head on, rather than bald. Over the past 4/5 years we have seen, so the spread of an epidemic. At first just as fated unfortunate, then rasseganti who have decided to do the tests on the Day of Judgment, followed by the Orthodox of "prevention is better" and finally, those who have chosen for the sake of choice, because it does not had no need. A contagion of considerable size, the invasion of shaved. So while a few extremists have given to the razorblade, sales of electric shavers-beard rule are flown to the stars. All naturally flavored with a little 'sound of "cultivation" media (reality distortion or simple acceleration of phenomena already be brought to the fore) to the sound of personalities and sex symbol closely shaved. Bruce Willis, Fabio Cannavaro, until arriving at 'icon' new man 'ipercurato and trendy, David Beckham.

Basically you can be beautiful even without hair.

You are here reading? Look, it was just ... so you liked! Do not be afraid to admit it ... you're in good (or bad) company.

Copywriter : Luca Bartoli
Agency: Freelance
Client: RCS Media Group
Product: Numéro Beauté
Article on "Metrosessualità and hair care"

While we're on the subject of admissions, say it all. You're finished / to this / a blog because you were fuckin 'around / a, sports that you may be selected by the National Olympic and do not want to stop doing it? Just to not stop your desire to take the best years of your life and throw them out the window stuck / to the screen / at, hour copywriter Milan is on Facebook but also on twitter ! I am sure / that you do not miss this opportunity ...

Through this article you found out remedies to the problem that not even imagined in your head? Or did you realize that they are all crap? Anyway you think: 1) I do not could care less (at least I'm honest), I think as you do not give a damn what I say nothing. 2) may share, or not. 3) do a little 'as you please ...

Facebook Twitter Email

I NeoNarciso

Posted on by

I NeoNarciso.

When good is not enough.

Written by Luca Bartoli for Numéro Beauté - April 2007

The new vanity in the male.

In the late nineteenth century Havelock Ellis, physician and psychologist, in his study sull'autoerotismo defines narcissism as a sexual perversion in which the individual makes of himself the principal object of their sexual urges. Today in a society that defines itself as 'postmodern', then the more modern modernity itself, things are definitely reversed. Doctors and psychologists enhance masturbation as a precondition for a happy sexuality and narcissism, deprived of his office (auto) erotic, is not a disease. And if so, the cure is still far from being discovered.

But what does it mean today to be a narcissus?

Narcissism and neonarcisismo.

To understand a phenomenon so now we can certainly rely on treaties of psychopathology or rigid definitions 'from dictionary' which tend to emphasize the component of self-admiration. The modern Narcissus, in this, rather upsetting the myth told by Ovid about the beautiful young man condemned to fall in love with his own image. The neonarciso not spend time celebrating her beauty to others. All his energies are directed at achieving a selfish and self-centered desire for perfection. And since this goal is unattainable by definition, his life is a struggle against time. A compulsive quest for novelty, this is miraculous results from a diet, a new exercise or the latest breakthrough cosmetic designed especially for him.

The frenetic toppled the myth.

We become perfect?

It's just the perfectionist in his dual role to provide aspirational and neurotic, the key to understanding the narcissus of the XXI century. Implacable judge of himself and be in perpetual becoming, satisfied and proud of his perennial dissatisfaction. So there will always be an area of ​​your body to improve, a new ideal to be met and an additional standard to reach. The identity of neonarciso is safe.

The sense of loss becomes a flag.

Hedonism and aesthetic revolution.

At the beginning of 80, after twenty years of their birth, spread on a large scale to UVA lamps. The pursuit of pleasure (and therefore of liking), prevalent in those years, is a relentless motor. "Now we have everything, you just have to become beautiful." The beauty becomes a status symbol. The beauty is on sale and available to everyone. Beauty and Tanning crowd of women and men united by the desire to appear more beautiful, becoming the theater of this revolution. A real break with the past, if we consider that for centuries men and women took care of themselves separately. Just think of the distinction, which is still valid for certain population groups, including barber and hairdresser for her for him.

The last sexual revolution is accomplished with ease.

TV and new models.

Beyond the role of advertising , which often more than innovating society chases, television and especially the world of television series overseas do their best to promote these behaviors especially among younger people. He created sex-symbol little more than adolescents not at all embarrassed to take care of themselves how, where and how their peers. Mike Seaver of Growing Pains, Zack Morris, Bayside schools, not to mention the entire male cast of Beverly Hills 90210, series symbol of the early '90s. And it is in the ten years preceding the end of the millennium that TV shows are increasingly men partially or totally without hair, with great joy that beauty centers, riding the wave, offering special rates to new customers. In the same years in gyms around the world spreading a new ideal: the fitness. The bodies are not "monsters" like those body builders of the 80s, but graceful, sinuous and sculpted to the sound of aerobics and cardio. In the early years of the new millennium, the circle closes: a growing number of broadcasts and the hit series Nip / Tuck pointing the spotlight on male cosmetic surgery: Botox, but not limited lipoaspirazioni. This does away with the last stronghold for women, any distinction between genders is canceled.

The box that makes all slaves freed beauty. For all.

The new man on the big screen.

The film does its part by showing more and more obsessed with celebrities from their appearance not only behind the camera. The 80's start with Richard Gere and his American Gigolo, just a point of reference for a new way of being a man, a far cry from the hard Bogart. From there to 20 years, the transition to narcissism as mania is palpable in American Psycho. In the film, the protagonist in the evolution of his folly is grappling with exfoliating masks, tanning beds and obsessive workouts. Even at home in the recent Saturn in Opposition, Stefano Accorsi is grappling with a cream for the eye area, under the gaze of the unbelieving wife, born Margherita Buy.

Narcissus is now one of us.

The neonarcisismo between masculinity and homosexuality.

But how it relates to the new man with other men and especially as they relate to him? The nostalgic myth of the virile man, who proudly display the hair on my chest and think that after all the man "has to stink," look at him with suspicion. In their eyes it is a 'half-pansy' to be labeled and keep at a distance. Regarding relations with the gay world, the neonarcisi are all more or less aware of their lifestyle (now considered) gay. Some of us joked quietly, while others occasionally feel the need to dot the 'i' and mark their heterosexual identity.

Identity of the border.

The relationships with the opposite sex.

Forty years of feminism (or whatever it was) are, in part, succeeded in demonizing the quest for beauty's sake. So, today a large part of the female population, while almost live with shame the need for pleasure and liking, the other condemns the idea that a man cares as much or more of them. Above all, these women do not accept that he does so with pride and sunlight. The only defense to preserve their self-esteem is to question the virility of these would-be new men. Penis envy is manifested on other objects of similar shape, are these tweezers for eyebrows or rolls for waxing.

Fortunately for neonarciso there's another band of the female population that appreciates the effects of such care and vanity. She is an esthete, tend to be more sure of itself and its identity, it does not feel challenged if his companion advised her about a cream or a diet. Even if he goes a bit 'more time with her in the bathroom.

The beauty always has a price.

You're passionate / a reading? Do not be afraid to admit it ... you're not alone / a

Copywriter : Luca Bartoli
Agency: Freelance
Client: RCS Media Group
Product: Numéro Beauté
Article on "Metrosessualità"

You're finished / to this / a blog because you were fuckin 'around / ae do not want to stop doing it? Just to not stop your desire to take the best years of your life and throw them out the window stuck / to the screen / at, hour copywriter Milan is on Facebook but also on twitter ! I am sure / that you do not miss this opportunity ...

Through this article you found to be a bit 'too metrosexual or who is your boyfriend? Do not be ashamed, it happens even to the best of you ... never mind! Then share well without restraint ...

Facebook Twitter Email

Slounge

Posted on by

Slounge

Poster

Our Slounge way .

We move, but we do not hurry.
Our body is our instrument, we use it. But do not abuse it.
It is the curiosity to guide us continually to the new.
We are open to the world at 100% in overcoming boundaries that have not yet been traced.
We move Slounge.

We think, consepevoli of our uniqueness. Our thoughts and emotions are ours alone.
No one can tell us what we can or can not do, say or think.
We are not sheep herders. We decide our lives. We choose.
And in choosing, we are relaxed. So there are no wrong decisions.
The only mistake is to take leave to others.
We think Slounge.

We are positive, optimistic, curious. We are the extension of all our thoughts.
We have plans to achieve perfect and powerful tools that we call dreams named enthusiasm and creativity.
We interpret reality in our own way, and we are shaping the look of our worldview.
All the confidence, wisdom and courage we need are already within us, now.
We sloungers. Join us.

Like this? Do not be afraid to admit it ... you're not alone / a

Copywriter : Luca Bartoli
Agency : DLVBBDO , Milan
Client: Freddy
Product: The Way Slounge Blog

You're finished / to this / a blog because you were fuckin 'around / ae do not want to stop doing it? Just to not stop your desire to take the best years of your life and throw them out the window stuck / to the screen / at, hour copywriter Milan is on Facebook but also on twitter ! I am sure / that you do not miss this opportunity ...

On second thought, after reading the manifesto you're feeling a bit 'too Slounge and feel the overwhelming need to share your new faith? Who am I to stop you?! Share as well!

Facebook Twitter Email

Forchets-digital

Posted on by

Forchets-digital

Forchets-digital. bits ideas, big results.

The ideas are digital, binary, 1 or 0, or work or not work.

For this is Forchets born-digital, non-uniform division Forchets.
Forchets-digital solutions, develops and operates the world of new technologies, thanks to the power of ideas.

Because an idea will always strong.

web writer Luca Bartoli
Agency / Client: Forchets , Milan
Product: Forchets-digital
Website

forchets digital Feel the irresistible desire to congiungerti to me?
Starting a trip together or just follow me?
I hope with all my heart, you have better things to do, whatever the case maybe you will not believe but copywriter Milan is on Facebook and also on twitter ! Just to make us not miss anything ...

Do not share what you see online, offline, makes you so you have to do additional holes to the belt.

Facebook Twitter Email